The Satin Flooring Story
Our Vision & Mission.
VISION: To provide high quality innovative flooring that satisfies the needs of all customers and the environment.
MISSION: We will increase the value of Satin Flooring for both our employees and the shareholders by exceeding customer expectations, delivering innovative new products through operating excellence.
Your Vision. Our Passion.
Nothing as instantly, emotionally and repeatedly connects with us, and makes us feel like we're truly home, as a spectacular premium floor.
Whether you are a homeowner, designer, builder or architect, our consultants and craftspeople are dedicated to doing whatever it takes to making your vision an enduring masterpiece. Our only goal is to ensure your complete satisfaction, peace of mind and endless delight throughout the floor-buying and owning experience, from a company that has not just followed, but shaped the trends, technologies and changes of the wood flooring industry.
New Name, Bigger Vision
Since 1922, we have been Satin Finish Hardwood Flooring Limited, but that well-known name did not capture all the beautiful quality flooring we offer, which includes premium Solid, Engineered, Floating Engineered, Laminate and Luxury Vinyl floor products.
So we simplified our name to better showcase our wider and expanding range with everything we have learned in our 94 years of innovating, crafting, and delivering flooring excellence. We promise to inspire your vision to produce an enduring masterpiece.
Your vision. Our Passion.
A History of Firsts
While we are proud of our history, much of which is also the history of the wood flooring industry, we are certainly not resting on it. If there is one thing you can take from our past, it's trust.
Trust in a company guided by the same owners for over 90 years, and an unmatched legacy of flooring expertise across every aspect of our business.
Trust in our drive to constantly innovate: our craftsmen pioneered both factory pre-finished hardwood flooring in Canada, and North America's first SolidFused engineered hardwood floors. And trust that your floors will be not just be distinctive and timeless, but safe to live in, too.
North American Wood, Canadian jobs
Every day, over 200 devoted Canadians wake up to bring you the industry's biggest selection of premium Solid, Engineered & Laminate flooring products. We manufacture our vast collections of Solid and Engineered hardwood flooring with 100% North American lumber exclusively, in two busy Ontario plants.
And that's not counting the thousands of dealers, builders, designers and other professionals that we connect with across Canada and the U.S.A.