The Satin Flooring Story
Your Vision. Our Passion.
Nothing as instantly, emotionally and repeatedly connects with us, and makes us feel like we're truly home, as a spectacular premium floor.
Whether you are a homeowner, designer, builder or architect, our consultants, craftspeople and entire team are dedicated to doing whatever it takes to making your vision not just real, but perfect. Our only goal is to ensure your complete satisfaction, peace of mind and endless delight throughout the floor-buying and owning experience, from a company that has not just followed, but shaped the trends, technologies and changes of the wood flooring industry.
To manufacture and offer the finest and greatest selection of hardwood flooring products in the industry.
Innovation, flexibility and a keen sensitivity to our customers are the hallmark of our corporate philosophy.
Shorter Name, Taller Promise
Since 1922, we have been Satin Finish Hardwood Flooring. But that well-known name doesn't capture the limitless possibilities of what beautiful quality flooring can be, and our excitement about bringing them to you.
So we're simplifying our name while expanding our range, with a promise to realize your wildest flooring dreams with everything we've learned in our 94 years of innovating, crafting and delivering flooring excellence. Your vision. Our passion.
A History of Firsts
While we're proud of our history, much of which is also the history of the wood flooring industry, we're certainly not resting on it. If there's one thing you can take from our past, it's trust.
Trust in a company guided by the same owners for 50 years, and an unmatched legacy of flooring expertise across every aspect of our business.
Trust in our drive to constantly innovate: our craftsmen pioneered both factory pre-finished hardwood flooring in Canada, and North America's first SolidFused engineered hardwood floors. And trust that your floors will be not just be distinctive and timeless, but safe to live in, too.
North American Wood, Canadian jobs
Every day, over 300 devoted Canadians wake up to bring you the industry's biggest selection of premium Solid, Engineered & Laminate flooring products. We manufacture our vast collections of Solid and Engineered hardwood flooring with 100% North American lumber exclusively, in two busy Ontario plants.
And that's not counting the thousands of dealers, builders, designers and other professionals that we connect with across Canada.